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A HAIR STORY : A SERIES OF DRAWINGS EXAMINING A GLOBAL MOVEMENT

There's never been a better time to be African,  black and proud than now. We saw this coming though with the struggles of such activist as Martin Luther, Rosa parks, and a new crop of activist of the 21st century that we've have come to be blessed with. From young Emma gonzalez  to the feminist nudist artist. But that's just another discourse. 

We saw this coming, the blackness, the hair, the kinky, the curls, the proud which drew it's origin from deep within the confidence of a man or woman with curly, loose, bouncy, full, or wavy black hair that is devoid of any perming ingredients. 

Yes, I saw this coming. The Quan twins, bold and vibrant with full dreads, the various style stars that have graced our social media feeds. The naturalistas as fondly called. Thank you I say, thank you for the boldness, beauty and strength that you have made us all find from embracing the true nature of black hair. 

Once upon a time,  in Nigeria as far as I can tell, unpermed hair was …

THE FOREVER GENERATION : THE NEW FORM OF NEED AND UTILITY OF A CONSUMING GENERATION

Maki-Oh Fall 18
There is a new breed of fashion lovers, users, and consumers. They are savvy, shrewd, intellectual, vibrant, creative and understand the concept of durability and duality. These fashion enthusiasts, style dictators and trendsetters know how to trod the local market, source for fabric, happiest with tailors to get what they want, as well as scrutinize a designer product, measuring their need against the swipe of a card.
They are deeply etched in the millennial world, creating a new wave of ideas, and taking the world and all its resources by storm. Take the young entrepreneurs, stylist, designers, artist, food artist and many more for example. Luxury spending is still a matter of maintaining a credible persona,  but most importantly an anthem of cool. 
These millennial have come to appreciate currency, not because it is sometimes inavailable, but because the economy is in a continuous flux. 
Every item is bought with one single notion in mind. To last forever. Not to s…

THE PHILOSOPHY OF: ON BRAND IDENTITY, NICHE & BRAND EVOLUTION

The philosophy of a brand I'd like to think is etched not so deeply, but in the mission and perhaps vision statement of a brand, coupled with the passion that actually drives you (and am not talking about the cliche 'passion for fashion' that enjoyed a fixture on our resumes and the lips of fashion enthusiasts whenever asked why they ventured into fashion).

The passion I mean is pretty much heroic, much like saving the world(of fashion of course). I think of it as that one singular or maybe even plural thing you wish to showcase differently about fashion, a different narrative, one that we've seen but never in a way its being presented to us by the creator. Simplistic, artistic, unique, deconstructive, architectural, poetic etc might be a few words critics and fashion smarts may opt to describe this with.

The philosophy of a brand when presented, might take a while to be understood, and other times they are easily understood by customers and buyers alike. Realizing th…

COLOUR CODE : WHITE

BLANK SPACE




What better way to express WHITE than blank space itself. Like an artist's canvas or a writers page, the mind in all its emptiness.
White conveys a sense of purity. Inspiration itself. Stare long enough into thin air,  nothingness, sometimes spiritual, sometimes instinctive. The colour white helps set the tone. 


It is innocence, winter, freedom, oceans & calm.
It is beauty and clarity.


Image credits : Sara Winkle via Midland shop; mini artefacts



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ON ETHICAL & SUSTAINABLE FASHION

Ethical fashion is a broad term that covers various subjects in fashion, from fairness in trading relationships with employees, to standard of clothing, health of clothing, & longevity.

Ethical fashion encourages for fashion to be accountable, caring, safe, fair, long lasting, and above all in doing this cultural/artisanal skills and heritage are preserved from generation to generation.

An immense number of brands are participating in this global act of fashion consciousness. From Christopher Raeburn to Stella McCartney, Nkwo & People tree to name a very few.

I have followed and also have been a keen lover of the philosophies of  two makers in particular;

People tree
Nkwo

People tree is a pioneer in the sustainable and fair trade fashion movement, based in the UK and working closely with local farmers and artisans in India. They empower communities, creating clothes that are long lasting, beautiful and ethical.

People Tree UK
I first came across Nkwo's Nkwo Onwuka in a vi…