Skip to main content

THE FOREVER GENERATION : THE NEW FORM OF NEED AND UTILITY OF A CONSUMING GENERATION


 
Maki-Oh Fall 18

There is a new breed of fashion lovers, users, and consumers. They are savvy, shrewd, intellectual, vibrant, creative and understand the concept of durability and duality. These fashion enthusiasts, style dictators and trendsetters know how to trod the local market, source for fabric, happiest with tailors to get what they want, as well as scrutinize a designer product, measuring their need against the swipe of a card.

They are deeply etched in the millennial world, creating a new wave of ideas, and taking the world and all its resources by storm. Take the young entrepreneurs, stylist, designers, artist, food artist and many more for example. Luxury spending is still a matter of maintaining a credible persona,  but most importantly an anthem of cool. 

These millennial have come to appreciate currency, not because it is sometimes inavailable, but because the economy is in a continuous flux. 

Every item is bought with one single notion in mind. To last forever. Not to say an item might not give in to breakage, or have any blemish after a long wear (although there are somethings that should last forever, maybe a good leather bag). It simply boils down to one fact. There is a new generation of consumers who buy what they love, know it is functional, understand its constituent, love it's story, and then let their card be swiped. 



END